Cookie Policy

Last Updated: June 12, 2026

1. Introduction

Welcome to East Coast Wings. This Cookie Policy is designed to help you understand what cookies are, how we use them on our website ec-wings.rest, and what choices you have regarding their use. We are committed to being transparent about our data practices and ensuring your online experience is both enjoyable and secure.

This policy applies to all visitors and users of our website. By accessing or using ec-wings.rest, you acknowledge that you have read, understood, and agree to be bound by this Cookie Policy. If you do not agree to our use of cookies, please adjust your browser settings accordingly or refrain from using our website.

This Cookie Policy should be read alongside our Privacy Policy and Terms of Service, which together govern your use of our website and services. We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our business practices. We encourage you to review this page periodically.

2. What Are Cookies?

Cookies are small text files that are placed on your device — such as your computer, smartphone, or tablet — when you visit a website. These files are stored by your web browser and contain data that can be read by the website that placed them or, in some cases, by third-party services.

Cookies serve a variety of purposes. They allow websites to recognize returning visitors, remember preferences, analyze how pages are being used, and deliver targeted advertisements. Without cookies, many of the conveniences we associate with modern web browsing — such as staying logged in, remembering your shopping cart, or receiving personalized recommendations — would not be possible.

Cookies are not programs and cannot carry viruses or malware. They do not access files stored on your device beyond what is placed in the cookie itself. Cookies can be either session cookies, which are temporary and deleted when you close your browser, or persistent cookies, which remain on your device for a set period of time or until you delete them manually.

In addition to traditional cookies, we may also use similar tracking technologies such as:

• Web Beacons (Pixel Tags): Tiny, invisible image files embedded in web pages or emails that track whether a user has accessed content.
• Local Storage: A browser feature that stores data on your device, similar to cookies but with a larger storage capacity.
• JavaScript Tags: Scripts that collect data about how you interact with our website.
• Fingerprinting: A technique that identifies devices based on their unique characteristics.

For the purposes of this policy, we refer to all of these technologies collectively as "cookies."

3. Why We Use Cookies

East Coast Wings uses cookies and similar technologies for a number of important reasons:

• To ensure the proper functioning of our website and online ordering system.
• To remember your preferences and settings, such as your preferred location or menu items.
• To analyze website traffic and understand how visitors interact with our content.
• To improve our website's performance, layout, and user experience.
• To deliver relevant promotional content and advertisements related to our food offerings.
• To measure the effectiveness of our marketing campaigns.
• To comply with legal obligations under applicable United States law, including the Federal Trade Commission (FTC) Act and the California Consumer Privacy Act (CCPA/CPRA) where applicable.

4. Types of Cookies We Use

We categorize the cookies used on ec-wings.rest into four main types:

4.1 Essential Cookies

These cookies are strictly necessary for the website to function properly. They enable core features such as security, network management, accessibility, and page navigation. Without these cookies, our website cannot operate correctly, and services you have requested — such as placing an online order — cannot be provided.

Essential cookies do not require your consent under applicable law, as they are fundamental to the delivery of the service you have requested. However, we believe in full transparency and have listed them in the table below.

4.2 Analytics and Performance Cookies

Analytics cookies help us understand how visitors use our website. They collect information about which pages are visited most frequently, how long users spend on certain pages, and any error messages users may encounter. This data is aggregated and anonymized, meaning it does not directly identify individual visitors.

We use this information to improve the performance and content of our website, ensuring that East Coast Wings customers have the best possible online experience when browsing our menu, reading about our locations, or placing orders.

4.3 Functional Cookies

Functional cookies allow our website to remember choices you make and provide enhanced, more personalized features. For example, they may remember your preferred language, your location for finding the nearest East Coast Wings restaurant, or items you have previously viewed on our menu.

The information these cookies collect may be anonymized. They cannot track your browsing activity on other websites.

4.4 Advertising and Targeting Cookies

Advertising cookies are placed by us or our trusted third-party advertising partners. They are used to deliver advertisements that are relevant and meaningful to you based on your interests and browsing behavior. These cookies may track your visits across different websites to build a profile of your interests and display relevant ads.

We work with advertising networks including Google Ads and Meta (Facebook) to serve targeted advertising. These partners may also use cookies to measure the effectiveness of advertisements and understand whether you have taken action after seeing an ad — for example, visiting our website after seeing an East Coast Wings promotion.

5. Specific Cookies We Use

The table below provides detailed information about the specific cookies placed on your device when you visit ec-wings.rest, including their name, purpose, type, and duration.

Please note that this table may not be exhaustive. Third-party services we use may update or change their cookies at any time. We recommend checking the privacy policies of the respective third-party providers for the most current information.

6. Third-Party Cookies

In addition to cookies set directly by East Coast Wings, certain third-party services embedded on our website may also place cookies on your device. These third parties have their own privacy and cookie policies, which we encourage you to review. We do not control the cookies placed by third parties and are not responsible for their content or accuracy.

Third-party services that may set cookies on ec-wings.rest include:

• Google LLC — Google Analytics, Google Ads, Google Maps, YouTube embeds
• Meta Platforms, Inc. — Facebook Pixel for advertising and remarketing
• Stripe / PayPal — Payment processing services (if applicable)
• Hotjar — Behavior analytics and heatmapping (if applicable)
• Intercom / Zendesk — Customer support chat tools (if applicable)

These companies are based in the United States and operate under applicable US privacy laws, including the FTC Act, and where applicable, state laws such as the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA).

7. How to Manage and Disable Cookies

You have the right to decide whether to accept or reject cookies (other than strictly essential cookies). There are several ways you can manage your cookie preferences:

7.1 Browser Settings

Most web browsers allow you to control cookies through their settings. You can typically find these settings in the "Options," "Preferences," or "Settings" menu of your browser. The following links provide instructions for the most popular browsers:

• Google Chrome: chrome://settings/cookies
• Mozilla Firefox: Firefox Cookie Settings
• Apple Safari: Safari Privacy Preferences
• Microsoft Edge: Edge Cookie Settings
• Opera: Opera Cookie Settings

7.2 Opt-Out Tools Provided by Third Parties

Several of our advertising and analytics partners provide direct opt-out mechanisms. You can use the following tools to opt out of specific tracking:

• Google Analytics Opt-Out: Install the Google Analytics Opt-Out Browser Add-on to prevent your data from being used by Google Analytics across all websites.
• Google Ads Personalization: Manage or opt out of personalized advertising at Google Ad Settings.
• Meta (Facebook) Ad Preferences: Adjust your ad preferences at Facebook Ad Settings.
• Network Advertising Initiative (NAI): Use the NAI opt-out tool at optout.networkadvertising.org.
• Digital Advertising Alliance (DAA): Opt out of interest-based advertising at optout.aboutads.info.
• Your Online Choices (YourAdChoices): Visit youradchoices.com for additional advertising opt-out options.

7.3 Mobile Device Settings

If you access our website through a mobile device, you can manage advertising identifiers through your device settings:

• iOS (Apple): Go to Settings > Privacy & Security > Tracking, then disable "Allow Apps to Request to Track."
• Android (Google): Go to Settings > Google > Ads > Delete advertising ID or Opt out of Ads Personalization.

8. Impact of Disabling Cookies

8.1 Disabling Essential Cookies

If you disable essential cookies, significant portions of the East Coast Wings website may not function properly. You may be unable to:

• Place online food orders or complete transactions.
• Navigate securely between pages.
• Access secure areas of the website.
• Submit contact or feedback forms.

We strongly advise against disabling essential cookies if you wish to use our online services.

8.2 Disabling Analytics Cookies

Disabling analytics cookies will not prevent you from using our website or placing orders. However, we will be unable to collect data about how you use ec-wings.rest, which limits our ability to identify and fix issues, improve page performance, and enhance the overall user experience for all visitors.

8.3 Disabling Functional Cookies

If you disable functional cookies, certain personalized features will not be available to you. This may include:

• Your location preferences not being remembered, requiring you to re-enter them on each visit.
• Menu preferences or previously viewed items not being saved.
• Language settings reverting to the default on each visit.

8.4 Disabling Advertising Cookies

Disabling advertising cookies will not prevent you from seeing advertisements, but the ads you see will be less relevant to your interests. Instead of personalized promotions from East Coast Wings based on your browsing history, you may see generic advertisements. Disabling these cookies has no impact on your ability to order food or use our website.

9. Your Rights Under Applicable Law

Depending on your state of residence within the United States, you may have specific rights regarding the collection and use of your personal data through cookies, including:

• California Residents (CCPA/CPRA): You have the right to know what personal information is collected, the right to delete personal information, the right to opt out of the sale or sharing of personal information, and the right to non-discrimination for exercising your privacy rights. Cookies that track your activity for advertising purposes may constitute the "sale" or "sharing" of personal information under California law.
• Virginia, Colorado, Connecticut, and Other State Laws: Residents of other states with comprehensive privacy laws may have similar rights to access, correct, delete, and opt out of certain data processing activities.
• FTC Act Compliance: Our cookie practices comply with the Federal Trade Commission Act, which prohibits unfair or deceptive practices in commerce, including with respect to online privacy.

To exercise any of your applicable rights, or to submit a "Do Not Sell or Share My Personal Information" request, please contact us using the information provided in Section 11 below.

10. Cookie Policy Updates

We may update this Cookie Policy periodically to reflect changes in the cookies we use, updates to applicable law, or changes in our business practices. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you by posting a prominent notice on our website or by other means.

We encourage you to review this Cookie Policy regularly to stay informed about our use of cookies and related technologies. Your continued use of ec-wings.rest after any changes to this policy constitutes your acceptance of the updated terms.

11. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies and tracking technologies, please do not hesitate to contact East Coast Wings using the following details:

We will endeavor to respond to all legitimate cookie-related inquiries within a reasonable timeframe. For privacy-related requests under CCPA/CPRA or other applicable state laws, please indicate the nature of your request clearly in your message.