Privacy Policy

Welcome to East Coast Wings. This Privacy Policy explains how East Coast Wings ("we," "us," "our," or "the Company") collects, uses, stores, shares, and protects information about you when you visit our website at ec-wings.rest, place an order, use our services, or interact with us in any other way. We are committed to protecting your privacy and handling your personal information transparently and responsibly.

By accessing or using our website, mobile ordering platforms, or any of our services, you acknowledge that you have read and understood this Privacy Policy and agree to the collection and use of your information as described herein. If you do not agree with any part of this policy, please discontinue your use of our services immediately.

This Privacy Policy is governed by applicable United States federal and state laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), the Federal Trade Commission Act (FTC Act), and other applicable consumer protection regulations. We encourage you to read this policy carefully and contact us if you have any questions.

1. About Us

East Coast Wings is a food service business operating in the United States. We are dedicated to providing high-quality food products and exceptional customer experiences through our physical locations, online ordering system, and other digital channels.

For all privacy-related inquiries, please contact us using the email address above. We will respond to all legitimate privacy requests within the timeframes required by applicable law.

2. Information We Collect

We collect various types of information in connection with our services. The categories of information we collect are described below. We only collect information that is necessary for the purposes outlined in this Privacy Policy.

2.1 Personal Identification Information

When you interact with our website, create an account, place an order, or contact us directly, we may collect personal identification information, including but not limited to:

• Full name
• Email address
• Phone number
• Mailing and delivery address
• Billing address
• Date of birth (where required for age verification or promotional purposes)
• Username and password (for registered accounts)
• Profile photos or avatars (if voluntarily uploaded)

2.2 Payment and Financial Information

When you place an order through our website or mobile platform, we may collect payment-related information, including:

• Credit or debit card number (last four digits only — full card data is processed by our secure payment processors)
• Payment method type (e.g., credit card, debit card, digital wallet)
• Billing address associated with the payment method
• Transaction history and order details

We do not store complete payment card numbers on our servers. All payment transactions are processed through PCI DSS-compliant third-party payment processors.

2.3 Order and Transaction Data

We collect data related to your food orders and purchases, including:

• Items ordered and customizations requested
• Order date, time, and frequency
• Delivery or pickup preferences
• Special dietary requests or food allergy disclosures
• Order history and reorder patterns
• Loyalty points or reward redemption data

2.4 Usage and Behavioral Data

When you visit our website or use our digital platforms, we automatically collect information about how you interact with our services, including:

• Pages visited and time spent on each page
• Clicks, scrolls, and navigation paths
• Search terms entered on our website
• Features accessed and actions taken
• Referring URLs (the website that directed you to ours)
• Bounce rates and session durations

2.5 Device and Technical Information

We collect technical information about the devices and systems you use to access our services, including:

• IP address
• Device type (desktop, tablet, mobile)
• Operating system and version
• Browser type and version
• Screen resolution and display settings
• Language preferences
• Unique device identifiers
• Mobile carrier information (where applicable)

2.6 Location Data

Depending on your settings and permissions, we may collect location information including:

• Geolocation data (with your explicit consent via browser or device permissions)
• ZIP code or city/state information provided during ordering
• Location inferred from your IP address

You may disable location sharing at any time through your device or browser settings. However, some features, such as finding nearby locations or delivery services, may require location access to function properly.

2.7 Communications and Customer Service Data

When you contact us for support, submit feedback, or communicate with us through any channel, we may collect:

• Content of messages, emails, and chat transcripts
• Feedback, reviews, and survey responses
• Complaints and dispute records
• Records of interactions with our customer service team

2.8 Cookies and Tracking Technologies

We use cookies, web beacons, pixel tags, and similar tracking technologies to collect information about your browsing behavior. Please see Section 8 of this policy for detailed information about our cookie practices.

2.9 Information Collected from Third Parties

We may also receive information about you from third parties, including:

• Social media platforms (if you connect your social accounts or interact with our social media presence)
• Third-party delivery partners (e.g., DoorDash, Uber Eats, Grubhub)
• Marketing and advertising partners
• Analytics and data enrichment providers
• Payment processors

3. How We Use Your Information

We use the information we collect for a variety of purposes, all of which are aimed at providing you with the best possible experience and running our business effectively. Specifically, we use your information for the following purposes:

3.1 Service Provision and Order Fulfillment

• Processing and fulfilling your food orders (dine-in, takeout, or delivery)
• Managing your account and profile
• Processing payments and issuing refunds or credits
• Coordinating delivery logistics and communicating estimated arrival times
• Sending order confirmations and status updates
• Managing loyalty and rewards programs

3.2 Customer Support and Communications

• Responding to inquiries, complaints, and support requests
• Resolving disputes and managing returns or refunds
• Sending transactional communications (receipts, order confirmations, policy updates)
• Notifying you of changes to our services, menus, or policies

3.3 Marketing and Promotional Activities

• Sending promotional emails, newsletters, and special offers (with your consent where required)
• Personalizing offers, discounts, and recommendations based on your order history and preferences
• Running contests, sweepstakes, and promotional campaigns
• Targeted advertising through online platforms and social media channels
• Retargeting campaigns based on your browsing and ordering behavior

You may opt out of marketing communications at any time by clicking the "unsubscribe" link in any promotional email or by contacting us at [email protected].

3.4 Analytics and Business Improvement

• Analyzing website traffic, user behavior, and service performance
• Understanding customer preferences and purchasing patterns
• Improving our menus, services, website functionality, and user experience
• Conducting market research and customer satisfaction surveys
• Testing new features, products, and promotions

3.5 Legal Compliance and Safety

• Complying with applicable federal, state, and local laws and regulations
• Preventing fraud, unauthorized access, and abuse of our services
• Enforcing our Terms of Service and other agreements
• Protecting the rights, property, and safety of our customers, employees, and partners
• Responding to legal processes such as subpoenas, court orders, or regulatory inquiries

3.6 Personalization

• Tailoring your website experience based on your past interactions and preferences
• Recommending menu items based on your order history
• Displaying relevant promotions and content based on your location and preferences

4. Sharing Your Information with Third Parties

We respect your privacy and do not sell your personal information for monetary consideration. However, we may share your information with trusted third parties in the following circumstances:

4.1 Service Providers and Business Partners

We work with third-party companies and individuals who help us operate our business and deliver our services. These include:

• Payment processors — to securely process your payments
• Delivery and logistics partners — to fulfill your delivery orders
• Cloud hosting and IT infrastructure providers — to host our website and data
• Email marketing platforms — to send promotional and transactional communications
• Analytics providers (e.g., Google Analytics) — to analyze website usage and performance
• Customer service platforms — to manage support requests and communications
• Loyalty and rewards program administrators

All service providers are contractually obligated to use your information only for the purposes for which it was shared and to maintain appropriate security standards.

4.2 Legal Requirements and Law Enforcement

We may disclose your personal information if required to do so by law or in response to valid legal processes, including:

• Court orders, subpoenas, or other legal proceedings
• Requests from law enforcement or government agencies
• Regulatory compliance obligations under federal or state law
• Situations where disclosure is necessary to prevent fraud or criminal activity

4.3 Business Transfers

If East Coast Wings is involved in a merger, acquisition, sale of assets, reorganization, or other business transaction, your personal information may be transferred as part of that transaction. We will notify you of any such change via email or prominent notice on our website before your information is transferred or becomes subject to a different privacy policy.

4.4 Protection of Rights and Safety

We may share your information when we believe disclosure is reasonably necessary to protect the rights, property, or safety of East Coast Wings, our customers, employees, or the public.

4.5 With Your Consent

We may share your information with third parties for purposes not described in this policy when we have obtained your explicit consent to do so.

4.6 Aggregated and De-Identified Data

We may share aggregated or de-identified data that cannot reasonably be used to identify you with third parties for research, marketing, analytics, or other purposes.

5. Data Security

Protecting your personal information is a top priority for East Coast Wings. We implement a variety of technical, administrative, and physical security measures designed to protect your information from unauthorized access, disclosure, alteration, or destruction.

5.1 Technical Safeguards

• SSL/TLS encryption for all data transmitted between your browser and our servers
• Encrypted storage of sensitive personal and payment data
• Firewalls and intrusion detection systems
• Secure, access-controlled server environments
• Regular security vulnerability assessments and penetration testing
• PCI DSS-compliant payment processing systems

5.2 Administrative Safeguards

• Employee training on data privacy and security practices
• Role-based access controls — employees can only access data necessary for their job functions
• Confidentiality agreements with employees and contractors
• Data breach response and incident management procedures

5.3 Physical Safeguards

• Secure physical access controls to server facilities and offices
• Secure disposal of physical records containing personal information

In the event of a data breach that affects your personal information, we will notify you as required by applicable federal and state data breach notification laws, including any applicable state statutes.

6. Your Privacy Rights

Depending on your state of residence within the United States, you may have certain rights regarding your personal information. We are committed to honoring these rights promptly and transparently.

6.1 California Residents — CCPA/CPRA Rights

If you are a resident of California, you have the following rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

• Right to Know: You have the right to request that we disclose what personal information we collect, use, disclose, and sell about you.
• Right to Delete: You have the right to request deletion of personal information we have collected about you, subject to certain exceptions.
• Right to Correct: You have the right to request correction of inaccurate personal information we maintain about you.
• Right to Opt-Out of Sale or Sharing: You have the right to opt out of the sale or sharing of your personal information for cross-context behavioral advertising.
• Right to Limit Use of Sensitive Personal Information: You have the right to limit our use and disclosure of sensitive personal information to what is necessary to provide our services.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights.
• Right to Data Portability: You have the right to receive your personal information in a portable, usable format.

6.2 Rights for All U.S. Residents

Regardless of your state of residence, we provide the following rights and options to all users:

• Access: You may request access to the personal information we hold about you.
• Correction: You may request that we correct inaccurate or incomplete personal information.
• Deletion: You may request that we delete your personal information, subject to certain legal and business exceptions.
• Opt-Out of Marketing: You may opt out of receiving promotional communications at any time.
• Account Closure: You may request closure and deletion of your account at any time.

6.3 How to Exercise Your Rights

To exercise any of your privacy rights, please submit a request to us using the following contact methods:

• Email: [email protected]
• Website: ec-wings.rest

We will verify your identity before processing your request to protect your security. We will respond to your request within 45 days of receipt, with an option to extend by an additional 45 days where reasonably necessary, as permitted by applicable law. We will not charge a fee for processing your request unless it is excessive, repetitive, or manifestly unfounded.

6.4 Authorized Agents

California residents may designate an authorized agent to submit privacy rights requests on their behalf. Authorized agents must provide written proof of authorization, and we may require identity verification from the consumer directly before processing the request.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. The specific retention periods depend on the type of data and the purpose for which it was collected.

When personal information is no longer needed, we will securely delete or anonymize it in accordance with our internal data retention and destruction procedures.

8. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website and collect information about your browsing behavior. This section provides a brief overview of our cookie practices.

8.1 Types of Cookies We Use

• Strictly Necessary Cookies: Essential for the website to function and cannot be disabled. These include cookies that allow you to log in, maintain your shopping cart, and complete orders.
• Performance and Analytics Cookies: These cookies collect information about how visitors use our website, such as which pages are most visited and where errors occur. We use tools such as Google Analytics for this purpose.
• Functional Cookies: These allow the website to remember your preferences, such as your language setting, saved addresses, and past orders.
• Marketing and Targeting Cookies: These cookies track your browsing activity to deliver personalized advertisements and measure the effectiveness of our marketing campaigns.

8.2 Managing Your Cookie Preferences

You may control and manage cookies through:

• Your browser settings (most browsers allow you to block or delete cookies)
• Our cookie consent management tool on the website
• Third-party opt-out tools such as the NAI Opt-Out Tool and DAA Opt-Out Tool

Please note that disabling certain cookies may affect the functionality of our website and your ability to place orders or access certain features. For more detailed information, please refer to our full Cookie Policy available on our website.

9. Children's Privacy

East Coast Wings does not market to, or knowingly collect data from, children under the age of 13 in compliance with the Children's Online Privacy Protection Act (COPPA). Our website is not directed at children, and we do not intentionally solicit information from minors.

If you are a parent or guardian and believe that your child has provided us with personal information without your consent, please contact us immediately at [email protected]. Upon receiving a verified request, we will take reasonable steps to promptly delete such information from our records.

If you are under 18 years of age, you must obtain permission from a parent or legal guardian before using our website, creating an account, or placing any orders.

10. International Data Transfers

East Coast Wings is a United States-based business and primarily processes and stores data within the United States. Our servers and primary data storage facilities are located within the United States.

However, some of our third-party service providers may process or store data in other countries. When we transfer your personal information outside the United States, we take appropriate steps to ensure that such transfers comply with applicable law and that adequate protections are in place, including:

• Using contractual data transfer agreements with service providers
• Working with providers that maintain adequate security certifications
• Implementing standard contractual clauses where appropriate

By using our services, you acknowledge and consent to the transfer of your information to the United States and to other countries as described in this policy. Please be aware that privacy laws in other countries may differ from those in your home jurisdiction.

11. Third-Party Links and Services

Our website may contain links to third-party websites, social media platforms, or services that are not operated by us. These include:

• Third-party food delivery platforms (e.g., DoorDash, Uber Eats, Grubhub)
• Social media platforms (e.g., Facebook, Instagram, Twitter/X)
• Review and rating platforms (e.g., Yelp, Google Reviews)
• Payment platform portals

We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review the privacy policies of any third-party services you access through our website. This Privacy Policy applies only to information collected by East Coast Wings through our own platforms and services.

12. Do Not Track Signals

Some browsers transmit "Do Not Track" (DNT) signals to websites. At this time, there is no universally accepted standard for how websites should respond to DNT signals. Our website currently does not alter its data collection or use practices in response to DNT signals. However, you may manage your privacy preferences through the cookie controls described in Section 8 of this policy.

We will continue to monitor developments in DNT standards and update our practices accordingly as industry norms evolve.

13. California "Shine the Light" Law

Under California Civil Code Section 1798.83, California residents have the right to request information about whether we have disclosed personal information to third parties for direct marketing purposes during the preceding calendar year. If applicable, this information would include the categories of personal information shared and the names and addresses of the third parties with whom we shared it.

To make such a request, please contact us at [email protected] with "Shine the Light Request" in the subject line. We will respond within 30 days of receiving a verified request.

14. FTC Act and Consumer Protection Compliance

East Coast Wings is committed to fair and transparent business practices in accordance with the Federal Trade Commission Act (FTC Act). We do not engage in unfair or deceptive acts or practices in connection with the collection and use of consumer information. Our data practices are designed to be transparent, accurate, and consistent with what we represent to our customers.

In compliance with FTC guidelines:

• We clearly disclose our data collection and use practices in this Privacy Policy
• We obtain appropriate consent for marketing communications
• We provide clear and accessible opt-out mechanisms
• We do not misrepresent our privacy practices to consumers
• We maintain reasonable security for consumer data

15. How to File a Privacy Complaint

If you believe that East Coast Wings has violated your privacy rights or handled your personal information improperly, we encourage you to first contact us directly so that we may attempt to resolve your concern promptly and fairly.

15.1 Contact Us Directly

Please submit your complaint or concern to our privacy team:

• Email: [email protected]
• Website: ec-wings.rest

We will acknowledge your complaint within 5 business days and aim to resolve it within 30 days of receipt. If the matter is complex, we will notify you of the expected resolution timeline.

15.2 File a Complaint with a Regulatory Authority

If you are not satisfied with our response, or if you believe your privacy rights have been violated under applicable law, you have the right to file a complaint with the appropriate regulatory authority:

16. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our practices, services, technology, legal requirements, or for other operational reasons. When we make material changes to this policy, we will:

• Update the "Last Updated" date at the top of this policy
• Post a prominent notice on our website
• Send an email notification to registered users where required by law

Your continued use of our website and services after any changes to this Privacy Policy constitutes your acceptance of the updated policy. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

17. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please do not hesitate to contact our privacy team using the information below:

We take all privacy inquiries seriously and will do our best to address your concerns in a timely, professional, and thorough manner. Thank you for trusting East Coast Wings with your personal information.